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Fathom vs Plausible•2026

Fathom vs Plausible: two simple, cookie-free tools

Fathom and Plausible both give you cookie-free analytics on one simple dashboard. Fathom includes every feature on every plan; Plausible is open source and spreads features across plans. Here's how they compare, as of Oct 2026.

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Both sides checked against official pages Last checked Oct 2026

The short version

Who each one suits best

Both are solid choices for different needs. Here's where each one wins, as of Oct 2026.

Choose
Fathom if…
  • You want every feature on every plan, with no tiers to pick
  • You run many sites: every plan includes at least 50
  • You want an analytics API on every plan
  • You want weekly or monthly email reports for colleagues or clients
Choose
Plausible if…
  • You want to start lower: $9/month at 10k pageviews
  • You want open source you can self-host (AGPL Community Edition)
  • You want a 30-day free trial with no card
  • You want funnels of 2 to 8 steps (Business plan)
Full breakdown

Fathom vs Plausible, feature by feature

What each tool does today, checked against each company's own pages as of Oct 2026.

Supported With caveats Not available Detail
01Reports
Realtime
FathomYes: Data shows up straight away[2]
PlausibleYes: Realtime dashboard[7]
Goals and events
FathomYes: Events for signups, forms and purchases[3]
PlausibleYes: Goals on every plan; funnels of 2 to 8 steps on Business[5][8]
Search Console data
FathomYes: Search terms, clicks, impressions and positions[2]
PlausibleYes: Search Console integration[9]
Revenue
FathomPartly: Send a value and currency with purchase events from your site[2]
PlausiblePartly: Business plan and up, from revenue values you attach to goal events[5][6]
API
FathomYes: Analytics API on every plan[1][4]
PlausibleYes: Stats API on the Business plan and up[5][10]
02Privacy & data
Cookies
FathomNote: No cookies[2]
PlausibleNote: No cookies; visitors are counted with a daily-rotated hash[11]
EU data
FathomNote: EU visitor data processed in the EU automatically[2]
PlausibleNote: All visitor data processed and stored in the EU, on European-owned infrastructure[11]
Data retention
FathomYes: Full history while you're subscribed[1]
PlausibleNote: 3 years on Starter and Growth, 5 years on Business[5]
03Plans & pricing
Bring your old data
FathomYes: GA4 import[2]
PlausibleYes: GA4 import[12]
Sites per plan
FathomYes: At least 50 on every plan[1]
PlausibleNote: 1 on Starter, 3 on Growth, 10 on Business[5]
Free trial
FathomNote: 7 days, card required[1]
PlausibleNote: 30 days, no card required[5]
Price
FathomNote: From $15/month for 100k pageviews, all features included[1]
PlausibleNote: From $9/month at 10k pageviews; Business from $19/month[5]

Fathom Analytics and Plausible Analytics details last checked on October 7, 2026 against the official pages below. Features and prices change; check their sites for the latest. Fathom Analytics and Plausible Analytics are trademarks of their respective owners. This page is published by Trakily, which isn't affiliated with or endorsed by either company.

  1. [1] Fathom pricing
  2. [2] Fathom features
  3. [3] Creating and using events
  4. [4] Fathom API
  5. [5] Plausible pricing
  6. [6] Ecommerce revenue tracking
  7. [7] Realtime dashboard
  8. [8] Funnel analysis
  9. [9] Search Console integration
  10. [10] Stats API
  11. [11] Data policy
  12. [12] Import from Google Analytics
Pricing

What each one costs

Prices as published on each company's site, Oct 2026.

Fathom
$15/mo
Up to 100,000 monthly pageviews. Same features on every plan.
100k pageviewsAt least 50 sites$15/mo
200k pageviewsAll features$25/mo
1M pageviewsAll features$60/mo
10M pageviewsCustom pricing above 25M$200/mo

Fathom has no feature tiers: every plan includes every feature and at least 50 sites. Prices step up with pageviews.

Source: Fathom pricing
Plausible
$9/mo
Starter, at 10k monthly pageviews. 30-day free trial.
Starter1 site · 3 years retention$9/mo
Growth3 sites · 3 team members$14/mo
Business10 sites · funnels, revenue, Stats API$19/mo
EnterpriseSSO, raw data exportCustom

Plausible's prices are shown at 10k monthly pageviews and rise with traffic. Revenue goals, funnels and the Stats API start on Business.

Source: Plausible pricing
The entry tiers cover different traffic (Fathom 100k pageviews, Plausible 10k), so compare both at your own traffic.
How to choose

Questions that settle it

Answer these and the right pick between Fathom and Plausible is usually clear.

01

How many sites do you run?

Fathom includes at least 50 sites on every plan. Plausible includes 1, 3 or 10 depending on the plan.

02

Do you want to pick a tier?

Fathom has one feature set at every price. With Plausible, funnels, revenue goals and the Stats API come with Business.

03

Does open source matter?

Plausible's Community Edition is AGPLv3 and free to self-host, without funnels or revenue goals.

04

How small is your site?

Plausible starts at $9/month for 10k pageviews. Fathom starts at $15/month, but that tier already covers 100k pageviews.

FAQ

Fathom vs Plausible, answered

Common questions, answered from each company's own pages.

Both are simple, cookie-free and EU-friendly. Fathom suits people with many sites who want every feature and an API on every plan. Plausible suits smaller sites, people who want open source and anyone who'd like a longer trial without a card.

The comparison above covers Fathom and Plausible only. Below is where Trakily, the publisher of this page, fits in.
Want revenue, not just visitors?

See which channels actually pay you

Trakily is web analytics built around money. It works differently from both Fathom and Plausible:

  • Revenue straight from your payment providerPaste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Payments, refunds and renewals are matched to the visit that brought the buyer, with no purchase events to write.
  • Visitors and revenue on one chartChannels, pages and campaigns ranked by the money they bring, from day one. No event plan, explorations or SQL first.
  • Mentions next to your trafficPosts about you on X, Reddit, Hacker News and Bluesky sit beside the visits they send.
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