E-commerce analytics built around revenue
Trakily is e-commerce analytics software that shows which channels, campaigns and pages bring buyers, not just browsers. Revenue per visitor, by source, in one dashboard.
What store owners actually ask
Traffic reports tell you who showed up. These questions are about who bought.
“Which channel brings buyers, not just traffic?”
Every channel, referrer and campaign shows visitors, revenue and conversions side by side. Revenue per visitor makes a small channel with big baskets easy to spot.
Dashboard → Channels“Which landing pages lead to a sale?”
Pages and entry pages carry the revenue of the visitors who viewed them, so you can see which guide, collection or product page starts the visits that end in a purchase.
Dashboard → Pages“Are my ads paying for themselves?”
Connect Meta Ads and the spend for each campaign, ad set and ad sits next to the visitors, customers and revenue it brought, with cost per customer and ROAS.
Dashboard → AdsAn e-commerce analytics dashboard on one screen
The views you'd otherwise stitch together from your ad manager, your payment dashboard and your web analytics.
Revenue on the same chart as traffic
Visitors, revenue, conversions and revenue per visitor for any date range, with refunds subtracted.
Revenue by country
See where buyers are, not just visitors, down to region and city.
<button data-trakily-goal="add_to_cart" data-trakily-goal-product="linen-shirt"> Add to cart</button>
Goals for the steps before checkout
Count add-to-cart, newsletter sign-ups or size-guide opens with a data attribute on the button. No tag manager needed.
Campaigns with their revenue attached
Every UTM campaign gets visitors, conversions and revenue, so the email that sold out a collection is easy to find again.
Live visitors during a drop
See who's on the store right now, which page they're on and where they came from, while a launch or sale is running.
Live in three steps
Install guides for Shopify, WordPress, Webflow, Framer and plain HTML are built into the dashboard.
<!-- paste in <head> --><script defer data-website-id="pls_…" src="https://trakily.com/js/script.js"></script>
Add the script
Paste one tag into your theme. On Shopify it goes in theme.liquid; on WordPress or WooCommerce use a header plugin.
Connect your payment provider
If you take payments through one of these six providers, paste an API key and sales sync automatically.
Find what sells
Channels, campaigns, pages and countries now show revenue, not just visits.
Is it a fit for your store?
Revenue sync depends on how you take payments. Here's the honest version.
A great fit if
- You take payments through Stripe Checkout, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay
- You sell digital products, courses or a small catalog and want revenue by channel
- You run Meta ads and want ROAS next to your organic channels
What it doesn't do (yet)
- Shopify and WooCommerce orders aren't imported. The script tracks traffic, pages and goals there, but not order revenue
- No product-level reports: SKUs, cart contents, inventory or margins
- No Google Ads or TikTok Ads spend import yet
Simple pricing that pays for itself
Start free for 14 days. No card required. Cancel anytime.
- Revenue attribution
- Realtime visitors
- Goals
- 1 year of history
- Everything in Starter
- Customer journeys
- Funnels
- Launches
- AI traffic analytics
- 3 years of history
- Everything in Growth
- Team members
- API access
- Priority support
- 5 years of history
E-commerce questions
What store owners ask before installing.
The tracking script works on any store, and the dashboard has a Shopify install guide (WooCommerce uses the WordPress one). Revenue sync is different: Shopify and WooCommerce orders aren't imported today. Revenue is synced only when payments go through Stripe Checkout, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay.
Stop guessing. Start growing.
Add your site in two minutes and see which channels pay you by tonight.