SaaS analytics from first visit to MRR
Trakily is a SaaS analytics platform that syncs your subscriptions and ties each customer back to the visit that brought them. MRR, churn and LTV, split by channel.
What SaaS teams actually ask
Most SaaS analytics tools stop at sign-ups. These three questions need traffic and billing in the same place.
“Which channel brings customers who stay?”
Channel economics lists every channel and referrer with the customers it brought, their MRR, churn and LTV. A channel with fewer sign-ups can still be the one worth doubling down on.
SaaS → Channels“Why did MRR move this month?”
MRR movements break the change into new, expansion, reactivation, contraction and churn, so a flat month tells you whether growth stalled or churn ate it.
SaaS → MRR movements“Who is about to churn?”
At risk lists past-due payments, subscriptions set to cancel and trials ending soon, each with its MRR and the channel the customer originally came from.
SaaS → At riskA SaaS analytics dashboard you don't have to build
Connect billing, paste one script, and the numbers your board deck needs are already there.
Every subscription metric, from your billing
MRR, ARR, net new MRR, subscribers, ARPU, customer and revenue churn, NRR, LTV, trial-to-paid and refund rate, computed from your provider's subscriptions.
Customers matched to their first visit
Payments are linked to visitors through checkout metadata, the success page, or the email you identify at sign-up.
The path every customer took
Journeys show each paying customer's visits, pages and goals before they subscribed.
Search Console next to revenue
Connect Google Search Console to see the queries that bring you visitors, with an estimate of the revenue each one is worth.
A Monday email and alerts where your team works
Each site sends a weekly summary with visitors, revenue, top sources and top pages, a traffic spike email when something takes off, and goal alerts by email or to Slack and Discord.
Live in three steps
No data warehouse, no tracking plan, no engineer for a week.
<!-- paste in <head> --><script defer data-website-id="pls_…" src="https://trakily.com/js/script.js"></script>
Add the script
One tag in your marketing site's <head>. It works on Next.js, Webflow, Framer, WordPress and plain HTML.
Connect billing
Paste an API key from your payment provider. Subscriptions, payments and refunds sync in the background.
Read your metrics by channel
MRR, churn and LTV appear per channel and referrer as soon as customers are matched.
Is it a fit for your SaaS?
Plain answers, so you don't find out after the trial.
A great fit if
- You bill through Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay
- You want marketing and subscription metrics in one dashboard
- You'd rather paste a script than maintain a tracking plan
What it doesn't do (yet)
- In-app product analytics: no feature-usage cohorts or session replay
- Other billing systems (Chargebee, Recurly, App Store) aren't synced
- It can't be self-hosted
Simple pricing that pays for itself
Start free for 14 days. No card required. Cancel anytime.
- Revenue attribution
- Realtime visitors
- Goals
- 1 year of history
- Everything in Starter
- Customer journeys
- Funnels
- Launches
- AI traffic analytics
- 3 years of history
- Everything in Growth
- Team members
- API access
- Priority support
- 5 years of history
SaaS questions
What SaaS founders ask before connecting billing.
Trakily reads your subscriptions from your billing provider and computes MRR, ARR, churn, NRR, LTV, ARPU, trial conversion and MRR movements. Because each customer is matched to the visit that brought them, every metric can be split by channel, referrer or campaign.
Stop guessing. Start growing.
Add your site in two minutes and see which channels pay you by tonight.