Why choose a focused tool over Mixpanel?

Mixpanel is built around events you design and analyse. Trakily works out of the box: one script for traffic, one API key for payments, and you see which channels bring paying customers.

Does Trakily use cookies?

Yes, by default a first-party cookie on your own domain, so a payment made days later is credited to the channel that first brought the visitor. If you'd rather not use cookies, switch to the cookieless script; multi-day journeys and attribution get less precise.

Can I run Trakily and Mixpanel at the same time?

Yes. The scripts don't interfere with each other, so you can keep Mixpanel for product work and use Trakily for revenue.

Mixpanel alternative•2026

The Mixpanel alternative for founders who need answers, not a data team

Q: How is revenue different?

In Mixpanel, revenue comes from purchase events you track. In Trakily you paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay, and payments are matched to the visit that brought the buyer.

Mixpanel is deep product analytics: funnels, retention, cohorts, multi-touch attribution, session replay and experiments, built around the events you define. Trakily is focused web analytics: it reads payments from your provider and shows which channels bring paying customers.

Start for free See the full comparison

14-day free trial No card required 2-minute setup

The short version

Two good tools, built for different jobs

Both are solid choices. Here's who each one suits best, as of Oct 2026.

Choose

Trakily if…

You want to know which channels bring paying customers, with no event plan to design
You take payments with Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay
You want traffic, sources and revenue on one screen
You want each paying customer's path from first visit to payment

Choose

Mixpanel if…

You need in-product analytics: retention, cohorts and user-level event analysis
You want multi-touch attribution models (linear, U-shape and more)
You need session replay, experiments or feature flags
You want a free plan with up to 1M events a month and unlimited seats

Full breakdown

Trakily vs Mixpanel, feature by feature

What each tool does today, checked against Mixpanel's own documentation as of Oct 2026.

Supported With caveats Not available Detail

Feature Trakily Mixpanel

01Revenue & attribution

Revenue by channel, page and campaign

TrakilyPayments are read from your provider and matched to the visit that brought the buyer

MixpanelFrom the purchase events you track, broken down by UTM properties[2]

Payment provider sync

TrakilyStripe, Polar, Lemon Squeezy, Paddle, Dodo Payments and Razorpay with an API key

MixpanelRevenue comes from events you send[3]

Attribution models

TrakilyEach payment credited to the channel that first brought the visitor

MixpanelFirst, last, linear, U-shape and more, on Growth and Enterprise[2]

02Reports

Funnels

TrakilyOn Growth and up

MixpanelFunnels and retention on every plan[1]

Cohorts and retention

TrakilyNot available

MixpanelRetention analysis and saved cohorts[1]

Session replay, experiments, feature flags

TrakilyNot available, by design

MixpanelIncluded, with limits per plan[1]

03Privacy & data

TrakilyFirst-party cookies on your domain, or an optional cookieless script

MixpanelCookie on your domain by default (365 days); localStorage is an option[3]

Setup

TrakilyOne script tag; payments sync with an API key

MixpanelSDK plus the events and properties you choose to track[3]

04Pricing

Seats

TrakilyTeam members on the Scale plan

MixpanelUnlimited seats on every plan[1]

Price

TrakilyFrom $9/month after a 14-day free trial

MixpanelFree up to 1M events a month; Growth is usage-based above that[1]

Mixpanel details last checked on October 7, 2026 against the official pages below. Features and prices change; check their site for the latest. Mixpanel is a trademark of its owner, and Trakily isn't affiliated with it.

Pricing

What you'd actually pay

Mixpanel prices as published on their site, Oct 2026.

Trakily

From$9/month

14-day free trial, no card required. 2 months free on yearly.

Starter10k monthly events · 1 website$9/mo

Growth100k monthly events · 10 websites$19/mo

Scale1M monthly events · Unlimited websites$49/mo

Revenue attribution and payment sync on every plan.

Start free trial

Mixpanel

Free

Up to 1M events a month, unlimited seats.

Free1M events · 10K session replaysFree

GrowthFirst 1M events free, then usage-basedFrom $0

EnterpriseDedicated supportCustom

Mixpanel's free plan is generous for product analytics. Trakily is a flat monthly price for one focused job: revenue per channel from your payment provider.

Source: Mixpanel pricing

Why founders switch

What Trakily does differently

Where the two tools differ most for founders who sell online.

Visitors

12.4k

Revenue

$4,280

Conv.

3.1%

Answers without an event plan

No events or properties to design up front. Paste one script and visitors and revenue sit on the same chart, with channels, pages and countries underneath.

+ Polar

Google$1,240

ChatGPT$880

X$360

Revenue straight from your provider

Paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Payments, refunds and subscriptions are matched to the visitor who made them.

Found you on GoogleMon

Read /pricingMon

Came back from ChatGPTThu

Lena paid · Growth plan$190

See what convinced each customer

Open any paying customer and follow every visit before they bought, from the first click to the checkout.

ChatGPT$880

Claude$410

Perplexity$260

Gemini$120

Know which AI assistants send buyers

Visits from ChatGPT, Perplexity, Claude and Gemini are grouped into their own channel, with the revenue they bring. AI crawlers get a card of their own.

Switching

Switching takes 2 minutes

Keep Mixpanel running while you try Trakily. Nothing to remove until you're sure.

<script defer
  data-website-id="…"
  src="https://trakily.com/js/script.js"></script>

Paste one script

Add the snippet to your site's <head>. Works with Next.js, WordPress, Webflow, Framer, Shopify and anything else that serves HTML.

Payments synced

Connect payments

Paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Past payments sync too.

+ Polar

Google$1,240

ChatGPT$880

X$360

Watch the money come in

Each new payment shows up next to the channel, page and campaign that brought the buyer.

FAQ

Trakily vs Mixpanel, answered

What people ask before they switch.

Start your free trial

For marketing and revenue attribution on your website, yes. Trakily doesn't replace Mixpanel's in-product analytics, cohorts, session replay or experiments; if your product team relies on those, keep Mixpanel.

Stop guessing. Start growing.

Add your site in two minutes and see which channels pay you by tonight.