Fathom vs Plausible: what's the difference?

Both are privacy-first and cookie-free. Fathom includes every feature on every plan, starting at $15/month for 100k pageviews. Plausible starts at $9/month for 10k pageviews, puts revenue goals and funnels on its Business plan, and offers a free self-hosted Community Edition.

Does Trakily use cookies?

Yes, by default a first-party cookie on your own domain, so a payment made days later is credited to the channel that first brought the visitor. If you'd rather not use cookies, switch to the cookieless script; multi-day journeys and attribution get less precise.

Can I run Trakily and Fathom at the same time?

Yes. The scripts don't interfere with each other, so you can compare both side by side before deciding.

Fathom Analytics alternative•2026

The Fathom Analytics alternative for founders who want to see revenue

Q: How is revenue tracking different?

In Fathom you send a value and currency with purchase events from your site. In Trakily you paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay, and payments are matched to the visit that brought the buyer.

Fathom is simple, cookie-free analytics with every feature on every plan. Trakily keeps the simple dashboard and adds money: it reads payments from your provider and shows which channels bring paying customers.

Start for free See the full comparison

14-day free trial No card required 2-minute setup

The short version

Two good tools, built for different jobs

Both are solid choices. Here's who each one suits best, as of Oct 2026.

Choose

Trakily if…

You want revenue pulled from your payment provider, with refunds and renewals included
You want to see each paying customer's path from first visit to payment
You have a small site and want to start at $9/month
You want mentions on X, Reddit, Hacker News and Bluesky next to your traffic

Choose

Fathom Analytics if…

You want analytics without cookies
You run many sites: every plan includes at least 50
You want an analytics API on every plan
You want EU visitor data processed in the EU automatically

Full breakdown

Trakily vs Fathom Analytics, feature by feature

What each tool does today, checked against Fathom Analytics's own documentation as of Oct 2026.

Supported With caveats Not available Detail

Feature Trakily Fathom Analytics

01Revenue & attribution

Revenue by channel, page and campaign

TrakilyPayments are read from your provider and matched to the visit that brought the buyer

Fathom AnalyticsSend a value and currency with purchase events from your site[2]

Payment provider sync

TrakilyStripe, Polar, Lemon Squeezy, Paddle, Dodo Payments and Razorpay with an API key

Fathom AnalyticsRevenue comes from the events your site sends[2][3]

02Reports

Realtime

TrakilyLive visitors, plus alerts when someone pays

Fathom AnalyticsData shows up straight away[2]

Goals and events

TrakilyGoals on every plan, funnels on Growth and up

Fathom AnalyticsEvents for signups, forms and purchases[3]

Search Console data

TrakilyQueries and clicks next to your traffic

Fathom AnalyticsSearch terms, clicks, impressions and positions[2]

Email reports

TrakilyWeekly summary by email

Fathom AnalyticsWeekly or monthly, for you, colleagues or clients[2]

API

TrakilyREST API on the Scale plan

Fathom AnalyticsAnalytics API on every plan[4][1]

03Privacy & data

TrakilyFirst-party cookies on your domain, or an optional cookieless script

Fathom AnalyticsNo cookies[2]

Data retention

Trakily1, 3 or 5 years depending on plan

Fathom AnalyticsFull history while you're subscribed[1]

04Setup & pricing

Bring your old data

TrakilyImport your GA4 history or a Plausible export

Fathom AnalyticsGA4 import[2]

Free trial

Trakily14 days, no card required

Fathom Analytics7 days, card required[1]

Price

TrakilyFrom $9/month for 10k events

Fathom AnalyticsFrom $15/month for 100k pageviews, all features included[1]

Fathom Analytics details last checked on October 7, 2026 against the official pages below. Features and prices change; check their site for the latest. Fathom Analytics is a trademark of its owner, and Trakily isn't affiliated with it.

Fathom vs Plausible

Both are cookie-free and simple. Fathom starts at $15/month for 100k pageviews with every feature on every plan; Plausible starts at $9/month for 10k pageviews, keeps revenue and funnels for its Business plan, and is open source.

Fathom vs Plausible Trakily vs Plausible Trakily vs Simple Analytics

Pricing

What you'd actually pay

Fathom Analytics prices as published on their site, Oct 2026.

Trakily

From$9/month

14-day free trial, no card required. 2 months free on yearly.

Starter10k monthly events · 1 website$9/mo

Growth100k monthly events · 10 websites$19/mo

Scale1M monthly events · Unlimited websites$49/mo

Revenue attribution and payment sync on every plan.

Start free trial

Fathom Analytics

$15/mo

Up to 100,000 monthly pageviews. Same features on every plan.

100k pageviewsAt least 50 sites$15/mo

200k pageviewsAll features$25/mo

1M pageviewsAll features$60/mo

10M pageviewsCustom pricing above 25M$200/mo

Fathom has no feature tiers, which keeps things simple. Revenue in Fathom comes from event values your site sends; Trakily reads payments from your provider instead.

Source: Fathom pricing

Why founders switch

What Trakily does differently

Where the two tools differ most for founders who sell online.

+ Polar

Google$1,240

ChatGPT$880

X$360

Revenue straight from your provider

Paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Payments, refunds and subscriptions are matched to the visitor who made them, with no purchase events to send.

Found you on GoogleMon

Read /pricingMon

Came back from ChatGPTThu

Lena paid · Growth plan$190

See what convinced each customer

Open any paying customer and follow every visit before they bought, from the first click to the checkout.

Visitors

12.4k

Revenue

$4,280

Conv.

3.1%

Just as simple to read

Visitors and revenue on the same chart, with channels, pages and countries underneath. If you like Fathom's single dashboard, you'll feel at home.

ChatGPT$880

Claude$410

Perplexity$260

Gemini$120

Know which AI assistants send buyers

Visits from ChatGPT, Perplexity, Claude and Gemini are grouped into their own channel, with the revenue they bring. AI crawlers get a card of their own.

Switching

Switching takes 2 minutes

Keep Fathom Analytics running while you try Trakily. Nothing to remove until you're sure.

<script defer
  data-website-id="…"
  src="https://trakily.com/js/script.js"></script>

Paste one script

Add the snippet to your site's <head>. Works with Next.js, WordPress, Webflow, Framer, Shopify and anything else that serves HTML.

Payments synced

Connect payments

Paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Past payments sync too.

+ Polar

Google$1,240

ChatGPT$880

X$360

Watch the money come in

Each new payment shows up next to the channel, page and campaign that brought the buyer.

FAQ

Trakily vs Fathom Analytics, answered

What people ask before they switch.

Start your free trial

If you sell online and want to know which channels bring paying customers, yes: Trakily reads payments from your provider and matches them to visits. If you want no cookies at all, many sites on one plan or an API on every plan, Fathom is a strong choice.

Stop guessing. Start growing.

Add your site in two minutes and see which channels pay you by tonight.