Can I import my Google Analytics data?

Yes. Connect your Google account in Settings → Integrations, pick a GA4 property and Trakily imports its history in the background: visitors, sessions, pageviews, channels, referrers, campaigns, pages, countries and devices.

Can I run Trakily and Google Analytics at the same time?

Yes. The scripts don't interfere with each other, so you can compare both side by side before deciding.

How is revenue attribution different?

In Google Analytics, revenue comes from purchase events you send with a value and transaction ID. In Trakily you paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay, and payments are matched to the visit that brought the buyer.

Does Trakily use cookies?

Yes, by default a first-party cookie on your own domain, so a payment made days later is credited to the channel that first brought the visitor. If you'd rather not use cookies, switch to the cookieless script; multi-day journeys and attribution get less precise.

Why pay for Trakily when Google Analytics is free?

If you only need traffic numbers, Google Analytics may be all you need. Trakily is for founders who want to know which channels bring paying customers without building that themselves. Try it free for 14 days, no card required.

Will my numbers match Google Analytics exactly?

Not exactly. Tools define visitors and sessions differently, handle consent differently and are affected by ad blockers in different ways, so expect some difference between them.

Google Analytics alternative•2026

The Google Analytics alternative for founders who sell online

Google Analytics is powerful, free and built for marketing teams. Trakily is built for founders: it reads payments from your provider and shows which channels bring paying customers, on one simple screen.

Start for free See the full comparison

14-day free trial No card required Import your Google Analytics history

The short version

Two good tools, built for different jobs

Both are solid choices. Here's who each one suits best, as of Oct 2026.

Choose

Trakily if…

You want revenue per channel, page and campaign without wiring up purchase events
You take payments with Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay
You want one screen you can read in seconds, not a report builder
You want to see each paying customer's path from first visit to payment

Choose

Google Analytics if…

You need a free tool and don't need revenue tied to your payment provider
You run Google Ads and rely on its native integration
You need raw event export to BigQuery, cohorts or other advanced explorations
You need an enterprise edition with higher limits (Analytics 360)

Full breakdown

Trakily vs Google Analytics, feature by feature

What each tool does today, checked against Google Analytics's own documentation as of Oct 2026.

Supported With caveats Not available Detail

Feature Trakily Google Analytics

01Revenue & attribution

Revenue by channel, page and campaign

TrakilyPayments are read from your provider and matched to the visit that brought the buyer

Google AnalyticsOnce you send purchase events with a value and transaction ID from your site[2]

Payment provider sync

TrakilyStripe, Polar, Lemon Squeezy, Paddle, Dodo Payments and Razorpay with an API key

Google AnalyticsRevenue comes from the purchase events you implement[2]

Individual customer journeys

TrakilyEvery visit before a payment, on the Growth plan and up

Google AnalyticsUser explorer and path exploration in Explorations[3]

Google Ads integration

TrakilyNot available. Meta Ads spend can be connected instead

Google AnalyticsNative integration with Google's ad products[1]

02Reports

Realtime

TrakilyLive visitors, plus alerts when someone pays

Google AnalyticsActivity from the last 30 minutes[4]

Goals and funnels

TrakilyGoals on every plan, funnels on Growth and up

Google AnalyticsFunnel exploration[3]

Search Console data

TrakilyQueries and clicks next to your traffic

Google AnalyticsOrganic search queries and landing page reports once linked[5]

Cohorts and custom explorations

TrakilyNot available

Google AnalyticsCohort, free-form, segment overlap and more[3]

Unsampled numbers

TrakilyEvery report is computed from all of your data

Google AnalyticsExplorations may be sampled above 10 million events, and thresholds can hide some data[3][6]

Bot and AI crawler traffic

TrakilyShown in its own card via an optional server-side snippet

Google AnalyticsKnown bots are excluded automatically; the excluded volume isn't shown[7]

03Privacy & data

TrakilyFirst-party cookies on your domain, or an optional cookieless script

Google AnalyticsFirst-party _ga cookies, two-year default expiry; consent mode for declined consent[8][9]

Data retention

Trakily1, 3 or 5 years depending on plan

Google AnalyticsExplorations keep 2 or 14 months on standard properties; standard reports aren't affected[10]

Raw event export

TrakilyCSV download of every event, goal and payment on every plan, and via the API; no warehouse sync

Google AnalyticsBigQuery export, up to 1 million events a day on standard properties[11]

04Setup & pricing

Install

TrakilyOne script tag, about 3.5 KB gzipped

Google AnalyticsGoogle tag on every page, or via Tag Manager[12]

Bring your old data

TrakilyImport your GA4 history in a few clicks

Google AnalyticsNot applicable

Price

TrakilyFrom $9/month after a 14-day free trial

Google AnalyticsFree. Analytics 360 is a paid enterprise edition[1]

Google Analytics details last checked on October 7, 2026 against the official pages below. Features and prices change; check their site for the latest. Google Analytics is a trademark of its owner, and Trakily isn't affiliated with it.

Pricing

What you'd actually pay

Google Analytics prices as published on their site, Oct 2026.

Trakily

From$9/month

14-day free trial, no card required. 2 months free on yearly.

Starter10k monthly events · 1 website$9/mo

Growth100k monthly events · 10 websites$19/mo

Scale1M monthly events · Unlimited websites$49/mo

Revenue attribution and payment sync on every plan.

Start free trial

Google Analytics

Free

Standard Google Analytics costs nothing.

Google AnalyticsStandard propertiesFree

Analytics 360Enterprise edition, sold through GooglePaid

Google Analytics is free, and that's a real advantage. To see revenue in it, you send purchase events from your own code; Trakily reads payments from your provider instead.

Source: Google Analytics overview Source: Measure ecommerce (GA4)

Why founders switch

What Trakily does differently

Where the two tools differ most for founders who sell online.

+ Polar

Google$1,240

ChatGPT$880

X$360

Revenue without the tagging project

Paste an API key from your payment provider. Payments, refunds and subscriptions are matched to the visitor who made them, with no purchase events to implement.

Visitors

12.4k

Revenue

$4,280

Conv.

3.1%

One screen instead of a report builder

Visitors and revenue on the same chart, with channels, pages and countries underneath. No explorations to set up before you get an answer.

Found you on GoogleMon

Read /pricingMon

Came back from ChatGPTThu

Lena paid · Growth plan$190

See what convinced each customer

Open any paying customer and follow every visit before they bought, from the first click to the checkout.

ChatGPT$880

Claude$410

Perplexity$260

Gemini$120

Know which AI assistants send buyers

Visits from ChatGPT, Perplexity, Claude and Gemini are grouped into their own channel, with the revenue they bring. AI crawlers get a card of their own.

Switching

Switching takes 2 minutes

Keep Google Analytics running while you try Trakily. Nothing to remove until you're sure.

<script defer
  data-website-id="…"
  src="https://trakily.com/js/script.js"></script>

Paste one script

Add the snippet to your site's <head>. Works with Next.js, WordPress, Webflow, Framer, Shopify and anything else that serves HTML.

Payments synced

Connect payments

Paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Past payments sync too.

Google AnalyticsImporting

Sep 2026

Aug 2026

Jul 2026

Import your Google Analytics history

Sign in with Google, pick your GA4 property and your history imports in the background: visitors, pageviews, channels, pages, countries and devices. Imported days stop where Trakily's own data starts, so nothing is counted twice.

FAQ

Trakily vs Google Analytics, answered

What people ask before they switch.

Start your free trial

For most founder and SaaS sites, yes: traffic, sources, pages, goals, funnels and realtime are all there, plus revenue from your payment provider. If you rely on BigQuery export, cohort explorations or Google Ads' native integration, keep Google Analytics running next to Trakily.

Stop guessing. Start growing.

Add your site in two minutes and see which channels pay you by tonight.