Umami vs Plausible: which one should I pick?

Both are open-source, cookie-free and self-hostable. Umami is MIT-licensed and has a free cloud plan; Plausible's cloud starts at $9/month and its free Community Edition leaves out funnels and revenue goals. If revenue attribution is what you need, Trakily reads it from your payment provider.

Can I self-host Trakily?

No. Trakily is a hosted service only. If self-hosting matters to you, Umami is a good choice.

Does Trakily use cookies?

Yes, by default a first-party cookie on your own domain, so a payment made days later is credited to the channel that first brought the visitor. If you'd rather not use cookies, switch to the cookieless script; multi-day journeys and attribution get less precise.

Can I run Trakily and Umami at the same time?

Yes. The scripts don't interfere with each other, so you can compare both side by side before deciding.

Umami alternative•2026

The Umami alternative for founders who sell online

Q: How is revenue tracking different?

In Umami you send events with revenue and currency values from your site. In Trakily you paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay, and payments, refunds and subscriptions are matched to the visit that brought the buyer.

Umami is open-source, cookie-free analytics you can self-host or use in the cloud. Trakily is hosted analytics built around money: it reads payments from your provider and shows which channels bring paying customers.

Start for free See the full comparison

14-day free trial No card required 2-minute setup

The short version

Two good tools, built for different jobs

Both are solid choices. Here's who each one suits best, as of Oct 2026.

Choose

Trakily if…

You want revenue pulled from your payment provider, with refunds and renewals included
You'd rather not send revenue events from your own code
You want each paying customer's own path, from first visit to payment
You want a hosted tool with nothing to run or upgrade

Choose

Umami if…

You want open-source software (MIT) you can self-host for free
You want a free cloud plan for a small site
You want analytics without cookies
You need session replays or heatmaps

Full breakdown

Trakily vs Umami, feature by feature

What each tool does today, checked against Umami's own documentation as of Oct 2026.

Supported With caveats Not available Detail

Feature Trakily Umami

01Revenue & attribution

Revenue by channel, page and campaign

TrakilyPayments are read from your provider and matched to the visit that brought the buyer

UmamiRevenue report, from events you send with revenue and currency values[3]

Payment provider sync

TrakilyStripe, Polar, Lemon Squeezy, Paddle, Dodo Payments and Razorpay with an API key

UmamiRevenue comes from the events your site sends[3]

Attribution

TrakilyEach payment credited to the channel, page and campaign behind it

UmamiFirst-click or last-click attribution for page views and events[4]

Customer journeys

TrakilyEvery visit of an individual paying customer, on Growth and up

UmamiJourney report of the most common paths through your site[5]

02Reports

Realtime

TrakilyLive visitors, plus alerts when someone pays

UmamiReal-time activity[2]

Goals and funnels

TrakilyGoals on every plan, funnels on Growth and up

UmamiGoals and funnel reports[6][2]

Session replays and heatmaps

TrakilyNot available

UmamiOn the Business cloud plan[1]

API

TrakilyREST API on the Scale plan: stats, revenue and goals out, events and payments in

UmamiOn self-hosted instances and on Umami Cloud Pro and up[7][1]

03Privacy & data

TrakilyFirst-party cookies on your domain, or an optional cookieless script

UmamiNo cookies[1]

Data retention

Trakily1, 3 or 5 years depending on plan

Umami6 months (Hobby), 2 years (Pro), 5 years (Business) on Umami Cloud[1]

Open source and self-hosting

TrakilyHosted only, not self-hostable

UmamiMIT-licensed; self-host with Node.js and PostgreSQL[8]

04Setup & pricing

Price

TrakilyFrom $9/month after a 14-day free trial

UmamiFree self-hosted, free Hobby cloud plan, Pro from $20/month[1]

Team members

TrakilyOn the Scale plan

UmamiUp to 10 on Pro, unlimited on Business[1]

Umami details last checked on October 7, 2026 against the official pages below. Features and prices change; check their site for the latest. Umami is a trademark of its owner, and Trakily isn't affiliated with it.

Umami vs Plausible

Umami and Plausible are both open-source, cookie-free and self-hostable. Umami has a free cloud plan and an MIT licence; Plausible's cloud starts at $9/month and its Community Edition is AGPL. We compare the two side by side on a separate page.

Umami vs Plausible Trakily vs Plausible

Pricing

What you'd actually pay

Umami prices as published on their site, Oct 2026.

Trakily

From$9/month

14-day free trial, no card required. 2 months free on yearly.

Starter10k monthly events · 1 website$9/mo

Growth100k monthly events · 10 websites$19/mo

Scale1M monthly events · Unlimited websites$49/mo

Revenue attribution and payment sync on every plan.

Start free trial

Umami

Free

Self-hosted, or the Hobby cloud plan for one site.

Hobby100k events · 1 website · 6 months retentionFree

Pro1M events · 20 websites · 2 years retention$20/mo

Business10M events · replays and heatmaps · 5 years$200/mo

EnterpriseSSO, uptime SLACustom

Umami's free options are a real advantage. Its revenue report uses events you send from your own code; Trakily reads payments, refunds and subscriptions from your provider instead.

Source: Umami pricing

Why founders switch

What Trakily does differently

Where the two tools differ most for founders who sell online.

+ Polar

Google$1,240

ChatGPT$880

X$360

Revenue straight from your provider

Paste an API key from your payment provider. Payments, refunds and subscriptions are matched to the visitor who made them, with no revenue events to add to your code.

Found you on GoogleMon

Read /pricingMon

Came back from ChatGPTThu

Lena paid · Growth plan$190

Follow one customer, not just common paths

Open any paying customer and see every visit before they bought, from the first click to the checkout.

Visitors

12.4k

Revenue

$4,280

Conv.

3.1%

Nothing to host or upgrade

No server or database to run. Paste one script and you see visitors and revenue on the same chart a minute later.

ChatGPT$880

Claude$410

Perplexity$260

Gemini$120

Know which AI assistants send buyers

Visits from ChatGPT, Perplexity, Claude and Gemini are grouped into their own channel, with the revenue they bring. AI crawlers get a card of their own.

Switching

Switching takes 2 minutes

Keep Umami running while you try Trakily. Nothing to remove until you're sure.

<script defer
  data-website-id="…"
  src="https://trakily.com/js/script.js"></script>

Paste one script

Add the snippet to your site's <head>. Works with Next.js, WordPress, Webflow, Framer, Shopify and anything else that serves HTML.

Payments synced

Connect payments

Paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Past payments sync too.

+ Polar

Google$1,240

ChatGPT$880

X$360

Watch the money come in

Each new payment shows up next to the channel, page and campaign that brought the buyer.

FAQ

Trakily vs Umami, answered

What people ask before they switch.

Start your free trial

If you sell online and want revenue per channel without writing tracking code, yes. If you want free, open-source analytics you host yourself, Umami is the better fit.

Stop guessing. Start growing.

Add your site in two minutes and see which channels pay you by tonight.