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Matomo alternative•2026

The Matomo alternative for founders who want simple revenue answers

Matomo is open-source, full-featured analytics you can self-host for free or use in the cloud. Trakily is simpler and hosted: it reads payments from your provider and shows which channels bring paying customers, on one screen.

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14-day free trial No card required 2-minute setup
The short version

Two good tools, built for different jobs

Both are solid choices. Here's who each one suits best, as of Oct 2026.

Choose
Trakily if…
  • You want revenue per channel from your payment provider, with no ecommerce tracking to set up
  • You want one screen you can read in seconds, not dozens of reports
  • You want a hosted tool with nothing to install, update or back up
  • You want to start at $9/month
Choose
Matomo if…
  • You want open-source software (GPL) you can self-host for free
  • You need deep reports: cohorts, custom dimensions, overlay and roll-up reporting
  • You want ecommerce tracking with WooCommerce analytics and 100+ integrations
  • You want a Google Analytics importer and a GDPR manager built in
Full breakdown

Trakily vs Matomo, feature by feature

What each tool does today, checked against Matomo's own documentation as of Oct 2026.

Supported With caveats Not available Detail
01Revenue & attribution
Revenue by channel, page and campaign
TrakilyYes: Payments are read from your provider and matched to the visit that brought the buyer
MatomoPartly: Ecommerce tracking on every plan, from orders your site sends[1]
Payment provider sync
TrakilyYes: Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments and Razorpay with an API key
MatomoPartly: Revenue comes from ecommerce tracking; WooCommerce analytics on Cloud[1]
Customer journeys
TrakilyYes: Every visit before a payment, on the Growth plan and up
MatomoYes: Visitor profiles, plus Users Flow on Cloud[1]
02Reports
Realtime
TrakilyYes: Live visitors, plus alerts when someone pays
MatomoYes: Real-time reports[1]
Goals and funnels
TrakilyYes: Goals on every plan, funnels on Growth and up
MatomoYes: Goals, and funnels on Cloud[1]
Report depth
TrakilyNote: One focused screen
MatomoYes: Segments, custom dimensions, annotations, transitions, overlay and more[1]
API
TrakilyYes: REST API on the Scale plan: stats, revenue and goals out, events and payments in
MatomoYes: HTTP Analytics and Tracking APIs[1]
03Privacy & data
Cookies
TrakilyNote: First-party cookies on your domain, or an optional cookieless script
MatomoNote: Uses cookies by default; can be set up to run without cookies[2]
Data retention
TrakilyNote: 1, 3 or 5 years depending on plan
MatomoNote: Cloud: raw data 24 months, reports kept forever[1]
Open source and self-hosting
TrakilyNo: Hosted only, not self-hostable
MatomoYes: GPLv3; free On-Premise Community edition with unlimited users and hits[3][1]
04Setup & pricing
Bring your old data
TrakilyYes: Import your GA4 history or a Plausible export
MatomoYes: Google Analytics importer[1]
Hosting work
TrakilyYes: None: fully hosted
MatomoNote: Cloud is managed; On-Premise needs PHP and MySQL or MariaDB[3][1]
Price
TrakilyNote: From $9/month after a 14-day free trial
MatomoYes: Free self-hosted; Cloud from €29/month excl. tax[1]

Matomo details last checked on October 7, 2026 against the official pages below. Features and prices change; check their site for the latest. Matomo is a trademark of its owner, and Trakily isn't affiliated with it.

  1. [1] Matomo pricing
  2. [2] Going cookieless
  3. [3] Matomo on GitHub
Pricing

What you'd actually pay

Matomo prices as published on their site, Oct 2026.

Trakily
From$9/month
14-day free trial, no card required. 2 months free on yearly.
Starter10k monthly events · 1 website$9/mo
Growth100k monthly events · 10 websites$19/mo
Scale1M monthly events · Unlimited websites$49/mo

Revenue attribution and payment sync on every plan.

Start free trial
Matomo
Free
Self-hosted Community edition. Cloud from €29/month.
On-Premise CommunityUnlimited users and hits, forum supportFree
Cloud Business50k hits · 30 websites · 30 users (excl. tax)From €29/mo
Cloud EnterpriseCustom limitsCustom

Matomo's free self-hosted edition is a real advantage if you can run a server. Its revenue comes from ecommerce tracking on your site; Trakily reads payments from your provider instead.

Source: Matomo pricing
Why founders switch

What Trakily does differently

Where the two tools differ most for founders who sell online.

Visitors
12.4k
Revenue
$4,280
Conv.
3.1%

One screen instead of dozens of reports

Visitors and revenue on the same chart, with channels, pages and countries underneath. No menus of reports to learn before you get an answer.

+ Polar
Google$1,240
ChatGPT$880
X$360

Revenue without ecommerce tracking code

Paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Payments, refunds and subscriptions are matched to the visitor who made them.

Found you on GoogleMon
Read /pricingMon
Came back from ChatGPTThu
Lena paid · Growth plan$190

See what convinced each customer

Open any paying customer and follow every visit before they bought, from the first click to the checkout.

ChatGPT$880
Claude$410
Perplexity$260
Gemini$120

Know which AI assistants send buyers

Visits from ChatGPT, Perplexity, Claude and Gemini are grouped into their own channel, with the revenue they bring. AI crawlers get a card of their own.

Switching

Switching takes 2 minutes

Keep Matomo running while you try Trakily. Nothing to remove until you're sure.

<script defer
  data-website-id="…"
  src="https://trakily.com/js/script.js"></script>
1

Paste one script

Add the snippet to your site's <head>. Works with Next.js, WordPress, Webflow, Framer, Shopify and anything else that serves HTML.

Payments synced
2

Connect payments

Paste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Past payments sync too.

+ Polar
Google$1,240
ChatGPT$880
X$360
3

Watch the money come in

Each new payment shows up next to the channel, page and campaign that brought the buyer.

FAQ

Trakily vs Matomo, answered

What people ask before they switch.

Start your free trial

If you want a simple hosted tool that shows which channels bring paying customers, yes. If you need self-hosting, open source or Matomo's depth of reports, Matomo is the better fit.

Stop guessing. Start growing.

Add your site in two minutes and see which channels pay you by tonight.

14-day free trial No card required 2-minute setup