Umami vs Plausible: two open-source favourites
Umami and Plausible are both open-source, cookie-free alternatives to Google Analytics, and both can be self-hosted or used in the cloud. The differences are in licence, free options, pricing and which features sit on which plan, as of Oct 2026.
Both sides checked against official pages Last checked Oct 2026
Who each one suits best
Both are solid choices for different needs. Here's where each one wins, as of Oct 2026.
- You want a free cloud plan for a small site (100k events, 1 website)
- You want MIT-licensed software to self-host
- You want session replays and heatmaps (Business cloud plan)
- You want first-click or last-click attribution reports
- You want your data stored in the EU, on European-owned infrastructure
- You want 3 years of data retention from the entry plan
- You want Google Search Console data and a GA4 importer
- You want a 30-day free trial with no card
Umami vs Plausible, feature by feature
What each tool does today, checked against each company's own pages as of Oct 2026.
Umami and Plausible Analytics details last checked on October 7, 2026 against the official pages below. Features and prices change; check their sites for the latest. Umami and Plausible Analytics are trademarks of their respective owners. This page is published by Trakily, which isn't affiliated with or endorsed by either company.
What each one costs
Prices as published on each company's site, Oct 2026.
Umami's Hobby plan is free for one site, and self-hosting costs nothing beyond your own server.
Plausible's prices are shown at 10k monthly pageviews and rise with traffic. Revenue goals, funnels and the Stats API start on Business.
Questions that settle it
Answer these and the right pick between Umami and Plausible is usually clear.
Is a free cloud plan important?
Umami's Hobby plan is free for one site with 100k events and 6 months of retention. Plausible's cloud is paid after a 30-day trial.
Does EU hosting matter?
Plausible processes and stores visitor data in the EU, on infrastructure owned by European companies.
Which licence suits you?
Umami is MIT-licensed. Plausible's Community Edition is AGPLv3 and leaves out funnels and revenue goals.
Which extras do you need?
Umami's Business plan adds session replays and heatmaps. Plausible adds Search Console data and imports your GA4 history.
Umami vs Plausible, answered
Common questions, answered from each company's own pages.
Both are good, privacy-friendly tools. Umami stands out for its free cloud plan, MIT licence and session replays on Business. Plausible stands out for EU hosting, longer retention on its entry plan, Search Console data and GA4 import.
See which channels actually pay you
Trakily is web analytics built around money. It works differently from both Umami and Plausible:
- Revenue straight from your payment providerPaste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Payments, refunds and renewals are matched to the visit that brought the buyer, with no purchase events to write.
- Visitors and revenue on one chartChannels, pages and campaigns ranked by the money they bring, from day one. No event plan, explorations or SQL first.
- Mentions next to your trafficPosts about you on X, Reddit, Hacker News and Bluesky sit beside the visits they send.