Plausible vs Matomo: one simple dashboard or a full suite
Plausible and Matomo are both open-source and privacy-focused, and both can be self-hosted or used in the cloud. Plausible keeps to one lightweight dashboard; Matomo offers a much larger set of reports and add-ons. Here's how they compare, as of Oct 2026.
Both sides checked against official pages Last checked Oct 2026
Who each one suits best
Both are solid choices for different needs. Here's where each one wins, as of Oct 2026.
- You want one simple dashboard
- You want analytics without cookies
- You want your data stored in the EU, on European-owned infrastructure
- You want a 30-day free trial and plans from $9/month
- You want free self-hosting with unlimited users and hits (GPL)
- You need deep reports: segments, custom dimensions and cohorts
- You want heatmaps, session recordings or A/B testing
- You want ecommerce tracking with WooCommerce analytics and 100+ integrations
Plausible vs Matomo, feature by feature
What each tool does today, checked against each company's own pages as of Oct 2026.
Plausible Analytics and Matomo details last checked on October 7, 2026 against the official pages below. Features and prices change; check their sites for the latest. Plausible Analytics and Matomo are trademarks of their respective owners. This page is published by Trakily, which isn't affiliated with or endorsed by either company.
What each one costs
Prices as published on each company's site, Oct 2026.
Plausible's prices are shown at 10k monthly pageviews and rise with traffic. Revenue goals, funnels and the Stats API start on Business.
Matomo On-Premise is free if you run the server, with premium features in paid bundles. Cloud starts at €29/month excl. tax for 50k hits.
Questions that settle it
Answer these and the right pick between Plausible and Matomo is usually clear.
Simple or in-depth?
Plausible answers the common questions on one screen. Matomo has far more reports, segments and custom dimensions for people who dig in.
Do you want to avoid cookies?
Plausible doesn't use cookies. Matomo uses them by default and can be set up to run without them.
Which free self-hosted edition fits?
Plausible Community Edition leaves out funnels and revenue goals. Matomo On-Premise Community is free with unlimited users and hits; heatmaps, funnels and similar features come in paid bundles.
Do you need heatmaps or recordings?
Matomo offers them on Cloud Business or an On-Premise bundle. Plausible doesn't.
Plausible vs Matomo, answered
Common questions, answered from each company's own pages.
For a lightweight, cookie-free dashboard, Plausible is the simpler choice. For depth, heatmaps, recordings and free self-hosting without user or hit limits, Matomo is.
See which channels actually pay you
Trakily is web analytics built around money. It works differently from both Plausible and Matomo:
- Revenue straight from your payment providerPaste an API key from Stripe, Polar, Lemon Squeezy, Paddle, Dodo Payments or Razorpay. Payments, refunds and renewals are matched to the visit that brought the buyer, with no purchase events to write.
- Visitors and revenue on one chartChannels, pages and campaigns ranked by the money they bring, from day one. No event plan, explorations or SQL first.
- Mentions next to your trafficPosts about you on X, Reddit, Hacker News and Bluesky sit beside the visits they send.