Find which blog posts bring paying customers

1. 1

   Pick a long range, such as Last 6 months. Blog revenue builds up slowly.

2. 2

   In the Pages card, open the Entry page tab: the page each session started on.

3. 3

   Click Revenue in the legend to sort by revenue, then View all and search for /blog/. The table shows visitors, revenue, conversion rate and revenue per visitor for each post.

Click a post to filter the dashboard to sessions that started there. The Sources card then shows where those readers came from (usually Organic Search), and the Journey tab shows the customers among them.

Connect Google Search Console. The Keyword tab in the Sources card then lists search queries with an estimated revenue each, calculated by splitting each landing page's Google revenue across the queries that sent clicks to it.

Most readers don't buy on their first visit. Two goals show whether a post is doing its job before revenue arrives:

<!-- At the end of each post: did they read it? -->
<div data-trakily-scroll="read_post" data-trakily-scroll-post="how-to-price-a-saas"></div>

<!-- The call to action inside the post -->
<a href="/auth/signup" data-trakily-goal="blog_cta" data-trakily-goal-post="how-to-price-a-saas">Try it free</a>

Filter to a post's entry page and compare read_post and blog_cta counts with its visitors. See Scroll goals and Goals.

Revenue in breakdowns goes to the session that led to the payment. A reader who discovers you through a post and comes back a week later through your homepage is credited to the homepage visit for that payment. To see the full picture for a post, filter to it as the entry page and open the Journey tab: each customer's timeline lists their earlier visits.