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Dashboard overview

A tour of the Trakily dashboard: the chart, the metrics row and every breakdown card.

Toolbar

  • Site switcher to move between websites, with Add website at the bottom.
  • ‹ › arrows to step to the previous or next period of the same length.
  • Date range and granularity (Minute, Hourly, Daily, Weekly, Monthly; the options depend on the range).
  • Refresh, Share (opens the public dashboard setting) and Settings.

Date ranges and shortcuts

Range
Now (last 30 minutes, by minute)
Key
N
Range
Today
Key
T
Range
Yesterday
Key
Y
Range
Last 24 hours
Key
D
Range
Last 7 days
Key
W
Range
Last 30 days (default)
Key
3
Range
Last 3, 6 or 12 months; week, month or year to date; all time; custom
Key
–

Shortcuts work anywhere on the dashboard except while you type in a field. In the date menu, hover a range and click the pin to keep it at the top; pins are saved in your browser. Custom opens a two-month calendar. Days start at midnight in the site's timezone (Settings → General → Timezone).

Metrics row and chart

Metric
Visitors
Definition
Unique visitors in the period.
Metric
Revenue
Definition
New payments + renewals − refunds, in your reporting currency.
Metric
Conversion rate
Definition
New paying customers ÷ visitors.
Metric
Revenue/visitor
Definition
Revenue ÷ visitors.
Metric
Bounce rate
Definition
Sessions with at most one pageview and less than 10 seconds of engaged time, ÷ all sessions.
Metric
Session time
Definition
Average engaged time per session (time the page was visible).
Metric
Online
Definition
Visitors active in the last 5 minutes. Hover it to open the realtime globe.

Each tile compares the period with the one just before it, of the same length. Click a tile to draw it on the chart; click Revenue to show or hide the revenue bars. Hovering the chart shows new vs returning visitors, revenue split into new, renewal and refunds, and the customers who paid. The still-running interval is drawn dashed and marked In progress.

Settings → General → Main metric can replace the Revenue tile with MRR or the count of one goal.

Breakdown cards

Card
Sources
Tabs
Channel, Referrer, Campaign, Keyword (Keyword needs Google Search Console)
Card
Location
Tabs
Map, Country, Region, City
Card
Pages
Tabs
Hostname, Page, Entry page, Exit link (outbound clicks)
Card
Technology
Tabs
Browser, OS, Device

Each card shows the top 8 rows. Use the legend to sort by Visitors or Revenue, hover a row for its conversion rate and revenue per visitor, and click View all for a searchable table you can sort by visitors, revenue, conversion rate or revenue per visitor. Click any row to filter the dashboard.

More cards

  • Search health: Google Search Console clicks, impressions and position, week over week. See Search Console.
  • Ads: Meta Ads spend, ROAS and cost per customer (members only, never on share links). See Meta Ads.
  • Revenue metrics: MRR, churn and other SaaS metrics.
  • Launches: visitors, sign-ups, customers and revenue after each launch, post or campaign, ranked by revenue per visitor. See Launches.
  • Goals: the Goal, Funnel, User and Journey tabs. See Journeys and funnels.
  • AI traffic: crawler hits, when AI & crawler visits is on in Settings → Dashboard. See Bots and AI crawlers.

Insights

The Insights button at the bottom of the dashboard opens a short list of what moved your revenue this period: revenue up or down, the referrer with the best revenue per visitor, sources that send many visitors but few buyers, AI search traffic, the top-spending country and the best day. Some insights have a Filter dashboard button.

Customising the dashboard

In Settings → Dashboard you can turn the bot traffic card, customer avatars on the chart and social mentions on the chart on or off. Settings → General → Chart colors sets the colours of the visitors line and revenue bars.